The NFL makes a new appearance in Europe, and are bringing the two most popular teams with them. This is shown in a survey by Betting.se, which has examined search data from Google.

The NFL’s international games are getting closer, with three upcoming games in London during October and two games in Germany in November. This is the 16th season the NFL is playing games in London, and the second time they are coming to Germany. Previous years have also featured games in Mexico.

Jacksonville Jaguars have played the most games by far in the UK, with a total of 9. Despite that are the Jags not the most popular team. In a survey by Betting.se, which has analyzed data from Google, the most googled NFL teams in the UK are Miami Dolphins, Buffalo Bills and Dallas Cowboys.

The inhabitants in the UK make approximately 1 to 1,2 million google searches per month on the NFL teams during the season (September-January), and about 30 to 50 percent of that volume in the offseason.

–Dolphins played in the first London game back in 2007, and are tied with the Raiders for second most games played in total with 5. That early presence certainly created a fanbase, and they also currently have a very exciting team that will contend for the Super Bowl, says Leopold Neurath, betting expert at the Swedish site Betting.se. 

The result is very different compared to Germany, where the reigning Super Bowl champions Kansas City Chiefs, with superstar quarterback Patrick Mahomes, is the most googled team, and the Chiefs also play in one of the upcoming games in November. Green Bay Packers and Tampa Bay Buccaneers are the most searched teams after the Chiefs.

Team

Search volume, average/month

Miami Dolphins

60 500

Buffalo Bills

49 500

Dallas Cowboys

49 500

Chicago Bears

40 500

Green Bay Packers

40 500

Philadelphia Eagles

40 500

Kansas City Chiefs

33 100

New England Patriots

33 100

Minnesota Vikings

27 100

Cleveland Browns

22 200

Denver Broncos

22 200

Las Vegas Raiders

22 200

New York Giants

22 200

Tampa Bay Buccaneers

22 200

Detroit Lions

18 100

Jacksonville Jaguars

18 100

New York Jets

18 100

San Francisco 49ers

18 100

Seattle Seahawks

18 100

Washington Commanders

18 100

Baltimore Ravens

14 800

Cincinnati Bengals

14 800

Pittsburgh Steelers

14 800

Arizona Cardinals

12 100

Houston Texans

12 100

New Orleans Saints

12 100

Atlanta Falcons

9 900

Carolina Panthers

9 900

Tennessee Titans

9 900

Indianapolis Colts

4 400

Los Angeles Rams

3 600

Los Angeles Chargers

1 900

About the survey

The data comes from Google and refers to the last 12 months, the period August 2022-July 2023. The number of searches on Google is an average/month during the period, unless otherwise stated. The data includes searches on the full team name.

For more information, please contact:

Andreas Norinder, PR consultant, 56K digital, [email protected]

Leopold Neurath, Product owner, Raketech, [email protected]

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