The NFL makes a new appearance in Europe, and are bringing the two most popular teams with them. This is shown in a survey by Betting.se, which has examined search data from Google.
The NFL’s international games are getting closer, with three upcoming games in London during October and two games in Germany in November. This is the 16th season the NFL is playing games in London, and the second time they are coming to Germany. Previous years have also featured games in Mexico.
Jacksonville Jaguars have played the most games by far in Europe, with a total of 9, all in London. Despite that are the Jags not the most popular team.
In a survey by Betting.se, which has analyzed data from Google, the most googled NFL team in Germany are the reigning Super Bowl champions Kansas City Chiefs, who also play in one of the upcoming games in November. Green Bay Packers and Tampa Bay Buccaneers are the most searched teams after the Chiefs.
The result is very different compared to the UK, where Miami Dolphins, Buffalo Bills and Dallas Cowboys are the most google teams.
The inhabitants in Germany make approximately 600 000-700 000 google searches per month on the NFL teams during the season (September-January), and about 30 to 50 percent of that volume in the offseason.
–It will be very exciting for the crowd in Germany to see the Chiefs and their superstar quarterback Patrick Mahomes live in Frankfurt in November. Their opponent, the Miami Dolphins, is actually the most googled team in the UK. A fun matchup between two contenders for the Super Bowl, says Leopold Neurath, betting expert at the Swedish site Betting.se.
Team |
Search volume, average/month |
Kansas City Chiefs |
40 500 |
Green Bay Packers |
33 100 |
Tampa Bay Buccaneers |
33 100 |
Buffalo Bills |
27 100 |
Philadelphia Eagles |
22 200 |
Seattle Seahawks |
22 200 |
Dallas Cowboys |
18 100 |
Miami Dolphins |
18 100 |
Minnesota Vikings |
18 100 |
New England Patriots |
18 100 |
Detroit Lions |
12 100 |
San Francisco 49ers |
12 100 |
Arizona Cardinals |
9 900 |
Carolina Panthers |
9 900 |
Chicago Bears |
9 900 |
Cincinnati Bengals |
9 900 |
Denver Broncos |
9 900 |
New York Giants |
9 900 |
New York Jets |
9 900 |
Pittsburgh Steelers |
9 900 |
Baltimore Ravens |
8 100 |
Las Vegas Raiders |
8 100 |
Atlanta Falcons |
6 600 |
Cleveland Browns |
6 600 |
Houston Texans |
6 600 |
Jacksonville Jaguars |
6 600 |
New Orleans Saints |
6 600 |
Washington Commanders |
6 600 |
Tennessee Titans |
5 400 |
Indianapolis Colts |
3 600 |
Los Angeles Rams |
3 600 |
Los Angeles Chargers |
1 300 |
About the survey
The data comes from Google and refers to the last 12 months, the period August 2022-July 2023. The number of searches on Google is an average/month during the period, unless otherwise stated. The data includes searches on the full team name.
For more information, please contact:
Andreas Norinder, PR consultant, 56K digital, [email protected]
Leopold Neurath, Product owner, Raketech, [email protected]
About Betting.se
Betting.se is a swedish community about betting where both experts and users share betting tips, news and reviews of odds bonuses. Here you will find the latest news in betting and daily recommendations. Everything is created by real players with a passion for betting.