The NFL makes a new appearance in Europe, and are bringing the two most popular teams with them. This is shown in a survey by Betting.se, which has examined search data from Google.

The NFL’s international games are getting closer, with three upcoming games in London during October and two games in Germany in November. This is the 16th season the NFL is playing games in London, and the second time they are coming to Germany. Previous years have also featured games in Mexico.

Jacksonville Jaguars have played the most games by far in Europe, with a total of 9, all in London. Despite that are the Jags not the most popular team. 

In a survey by Betting.se, which has analyzed data from Google, the most googled NFL team in Germany are the reigning Super Bowl champions Kansas City Chiefs, who also play in one of the upcoming games in November. Green Bay Packers and Tampa Bay Buccaneers are the most searched teams after the Chiefs.

The result is very different compared to the UK, where Miami Dolphins, Buffalo Bills and Dallas Cowboys are the most google teams.

The inhabitants in Germany make approximately 600 000-700 000 google searches per month on the NFL teams during the season (September-January), and about 30 to 50 percent of that volume in the offseason.

–It will be very exciting for the crowd in Germany to see the Chiefs and their superstar quarterback Patrick Mahomes live in Frankfurt in November. Their opponent, the Miami Dolphins, is actually the most googled team in the UK. A fun matchup between two contenders for the Super Bowl, says Leopold Neurath, betting expert at the Swedish site Betting.se.
 

Team

Search volume, average/month

Kansas City Chiefs

40 500

Green Bay Packers

33 100

Tampa Bay Buccaneers

33 100

Buffalo Bills

27 100

Philadelphia Eagles

22 200

Seattle Seahawks

22 200

Dallas Cowboys

18 100

Miami Dolphins

18 100

Minnesota Vikings

18 100

New England Patriots

18 100

Detroit Lions

12 100

San Francisco 49ers

12 100

Arizona Cardinals

9 900

Carolina Panthers

9 900

Chicago Bears

9 900

Cincinnati Bengals

9 900

Denver Broncos

9 900

New York Giants

9 900

New York Jets

9 900

Pittsburgh Steelers

9 900

Baltimore Ravens

8 100

Las Vegas Raiders

8 100

Atlanta Falcons

6 600

Cleveland Browns

6 600

Houston Texans

6 600

Jacksonville Jaguars

6 600

New Orleans Saints

6 600

Washington Commanders

6 600

Tennessee Titans

5 400

Indianapolis Colts

3 600

Los Angeles Rams

3 600

Los Angeles Chargers

1 300


 

About the survey

The data comes from Google and refers to the last 12 months, the period August 2022-July 2023. The number of searches on Google is an average/month during the period, unless otherwise stated. The data includes searches on the full team name.

For more information, please contact:

Andreas Norinder, PR consultant, 56K digital, [email protected]

Leopold Neurath, Product owner, Raketech, [email protected]

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